Hi, my name is Ajitha (aka AJ). My design story began in 2017, when I got my first smartphone and laptop and started experimenting, tinkering, and learning everything I could about tech and design.
Before I even knew the term UX, I was already solving everyday problems around Chennai during my bachelor’s degree.

In 2021, I was formally introduced to user experience and human-centric design. Soon, I began to see design in every nook and corner of life. I have always believed being a designer means being a creator, and that humbles me, giving me a deep sense of duty to serve.

I align myself with people and planet centric projects. Late in 2022, I pivoted fully into a design career, starting as a consultant at Digisailor where I gained exposure to multiple agile teams and diverse problem spaces.

In 2023, winning the Best Motion Design Award at UX India opened doors to conversations with design leaders across the industry. This inspired me to take a bold step, pursuing my Master’s in Digital Experience Design from Hyper Island in Stockholm.

Designer & Maker

Designer & Maker

With over 3 years of experience in the tech industry, I specialize in research, web and mobile design, and B2B as well as consumer software. My collaborations span global markets, including LUAN Emotional Museum in Mexico, Bayad and GCash in the Philippines, and P8.io in Australia.

I’m also a writer on Medium, sharing insights on art, design, tech, and personal experiences. Volunteering for mental health and working towards world digital safety keeps me grounded in purpose. One of the side projects I am working on is the Internet Manifesto which reinforces digital safety for teenagers.

When I am not designing in Figma or mapping ideas in Miro, you will find me with my cats, lifting at the gym, or exploring art and culture wherever I go.

work experience.

work experience.

Strategic Designer ( Master Thesis )

Pool Communications AB

2025 - Present

UX/UI Designer

Digisailor

2023 - 2024

Community Management Specialist

LUAN Museum

2021 - 2024

Human Resource Executive

Capgemini

2021 - 2022

i am currently.

Creating experiences at pool.se

I am currently interning and reseraching for my master thesis at Pool Kommunikationsbyrå in Stockholm! Diving deep into Futures Strategy and Experience design.

hobbies.

3d Printing

I am exploring 3D design and 3D printing, fascinated by the process of navigating 3D space and bringing digital creations to life in the physical world.

i am currently.

Creating experiences at
pool.se

Creating experiences at
pool.se

I am currently working at Pool Communications AB in Stockholm and conducting research for my master's thesis. I am working alongside the authors of a 380-page book about Experience Design which is set to release this year Fall.

hobbies.

3d Printing

3d Printing

I am exploring 3D design and 3D printing, fascinated by the process of navigating 3D space and bringing digital creations to life in the physical world.

Ajitha Chellam 2025

ajithachellam963@gmail.com

Ajitha Chellam 2025

ajithachellam963@gmail.com

Ajitha Chellam 2025

ajithachellam963@gmail.com

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